Podcast – Emily Hirsh
 

Setting Up Ads for Holiday Promotions

EPISODE - 22
    15 Nov 2018
You know the holidays are a momentous time for business – but there are a few keys to successful promotions that sell. This podcast is all about how to set yourself up for success with a marketing plan fit for the holidays. I’m talking about… Your BEST audience for holiday promotions + sales How you can stand out (even when there’s more COMPETITION for ad space!) Why ease + clarity will WIN over your potential customers Tune in for a few key tips (in under 10 minutes!), and then take some time to plan your holiday sales… ahead of time! Key Points: [1:40] The mistake that costs you $$ [3:30] How to stand out when there’s more competition [4:57] Set yourself up for success (i.e. how to plan ahead) [6:33] How to plan for more expensive leads [8:17] Remember: Ease + Clarity for the WIN! CTA: Next month we’ll be sending out the Hirsh Marketing Report with all the details about what worked and what didn’t for promoting holiday sales this season. If you want access, go to HirshMarketingReport.com and sign up! Episode Transcript: In today’s episode, I’m going to you guys about setting up your ads for holiday promotions. So, this time of year we have holiday, Thanksgiving, Black Friday, Christmas, New Year’s, lots of prime time for a lot of companies to promote, but also people get really worried about how expensive it’s going to be. So I have a separate podcast [episode] that’s about, will my ad cost go up? This one is specifically about how to […]
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An Inside Look At How Hirsh Marketing Ads Managers Are Trained

EPISODE - 21
    13 Nov 2018
Running ads is not rocket science. The hard part is growing a team to manage results as you’re scaling your business without dropping the ball. This is where an agency comes in, and a lot of talented, intelligent people have tried and failed to start and grow their own ads agencies. The key to your success happens behind-the-scenes with SYSTEMS and structures. And in this episode I’m giving you an inside look at the systems we have in place for training new ads managers. You’ll learn: Where we look for people when we’re hiring (hint: NOT free Facebook groups) The extensive interview process that weeds out 75 percent of applicants Our customized, 90-day training program for Top Notch Ads Managers This won’t help you start your own agency in a day (I do NOT support the mentality that starting an agency is the next best money-maker), but it will give you some insight and motivation to grow your own team the smart way. Tune in for a quick, yet detailed inside look at how we work here at Team Hirsh! Key Points: [3:10] The #1 reason I’ve been able to grow my team quickly [5:15] Where to find people with the *right* experience (i.e. NOT on Facebook) [6:35] How to weed out 75% of the people who apply [16:01] The KEY to growing (and growing quickly) CTA: When you apply to work with Team Hirsh, you get a whole ads team working for you: me, my managers (Senior Digital Strategist), an ads manager, and our creative team. Book a call […]
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Challenges vs. Webinars: Which One Should You Do?

EPISODE - 20
    08 Nov 2018
Should you offer a challenge or a webinar? Which one is better? Which one will lead to the sale? Honestly, they both work, but it totally depends on WHO you serve and HOW you run your business. In this episode we’re defining the main differences between challenge + webinar funnels, offering examples for when you might use both, and asking the questions you need to answer before you begin. Bottom line: It’s not a straight answer. One or the other – or a combination of both – might serve you + your clients best. But listen to this episode before you decide! Key Points: [2:35] The #1 QUESTION you should be asking before begin [3:49] Can I make this challenge evergreen? [6:10] The KEY to running a live challenge [8:25] You can do BOTH a webinar AND a challenge, but here’s what you need to remember [9:44] “It worked in theory.” Why you should TEST, and test again. [12:28] Did they just WASTE $10,000 running a challenge? CTA: Apply to work with Team Hirsh at HelpMyStrategy.com Episode Transcript: In this episode, we’re going to talk about … should you do challenge funnels or a webinar funnel? This is a question I get asked a lot, as kind of like, “What should be the format of my funnel?,” so I figured I would do an episode on this, because it’s not a straight, easy answer of like, “This one converts better.” I wanted to kind of give you guys scenarios of when you would do each one versus the other. When […]
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Customizing YOUR Marketing To YOUR Ideal Client

EPISODE - 19
    06 Nov 2018
You’ve been in this business long enough to know the basics of successful marketing. And you’ve been listening to the experts talk about the “best” strategies, the ones that are working for them and for their clients. But when you hear marketing advice from the experts, do you consider, “What niche is this strategy being applied in? And will this work for MY Ideal Client and MY niche?” In this episode you’ll hear examples of some successful funnel and ad strategies and why they probably WON’T work for you and your ideal client. You’ll learn: The KEY difference between B2B + B2C marketing (and why it really, really matters) Why Russell Brunson’s strategy isn’t working for you And how customizing your funnel can lead to more $$ Forget cookie cutter marketing. What do your people need before you ask for the sale? Listen to this episode to find out! Key Points: [3:05] The KEY difference between B2B + B2C marketing [4:26] Why Russell Brunson’s marketing strategy isn’t working for you [5:04] What your B2C marketing strategy is missing [7:12] How to take your ICA on the right journey (i.e. the one that sells) [8:55] Why “cookie cutter” marketing is my greatest pet peeve! CTA: If you’re ready for help with your marketing strategy, apply to work with us: HelpMyStrategy.com Episode Transcript: Today’s episode is going to be a little bit of a rant, because it is one of my biggest pet peeves that I see out there in the online space. And I also think it’s one of our really […]
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Why Scaling Ads Isn’t Only About Your Budget

EPISODE - 18
    01 Nov 2018
So, you’ve followed the steps of The Hirsh Process, and you’re seeing huge success with your ads. Great! What’s next? You’re ready to scale. A lot of our clients come to us saying, “Okay, this worked really well – but how can we do better?” That’s the question I’m answering today. On this episode of the podcast I’m explaining two ways of scaling your ads. Vertical scaling is what you’re already familiar with. It’s the more, more, more method: adding to something that’s already working. Horizontal scaling requires a little more creativity, but it allows you to scale FASTER without adding “more” (or messing with your optimization). This is changing our client accounts like crazy! Let me show you how. Key Points: [1:45] How most people scale ads (and our best TIPS for optimization) [4:06] Our “ninja trick” to scale ad sets that are going crazy out the gate [4:59] How to scale ads FASTER without adding more budget [5:51] An example of horizontal ads for our agency [8:16] The KEY to scaling ads during a live campaign (i.e. how to start with enough momentum) Episode Transcript: Today’s episode is going to be all about how to scale your ads. This is a huge problem that a lot of people come to us with, because a lot of the clients we work with, they have successful ads, but every time they try and add money to make more money, things go wonky in their funnel or their ads, and they have a hard time scaling. So, we recently implemented in […]
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One Ad That Produced 10,000% ROI

EPISODE - 17
    30 Oct 2018
You’re looking for an easy, cheap Facebook ad that’s crazy effective, right? (I hear that request so often in the online space!) Well, here it is. In this episode, I’m sharing the secrets behind one of our client ads that made $1 million from $1,100 ad spend! (Yup, you read that right.) This is our highest ROI to date, and it comes from… wait for it… Abandoned Cart Ads. Are you using those already? Are you using them effectively? Take 10 minutes to listen to this episode and learn why THIS particular ad resulted in 10,000% ROI for one of our clients, plus the 2 mistakes you need to AVOID to make these ads work for you. Key Points: [1:22] Spend $1K make $1 million? Yes please. [2:48] 2 mistakes to AVOID when running abandon cart ads [4:46] How to tell the stories that bring the biggest sales [5:35] Will this work for you, too? [5:59] Why you don’t need to spend a lot of money to have crazy ROI [7:13] The 3 KEYS to huge success when you’re creating these simple, cheap, effective ads Subscribe to The Hirsh Marketing Underground podcast on iTunes or Stitcher below Episode Transcript:   [In] today’s episode, I’m going to share with you guys an ad that produced 10,000 (yes, you heard that right!) ROI in one of our client launches recently. And this is such an easy ad to implement, such a cheap ad to run, and such an effective ad to have running in your funnel. So, it’s a very small audience. […]
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What If My Ad Is Not Converting?

EPISODE - 16
    25 Oct 2018
You know the feeling: You launch a new campaign, and you’re stoked about this one! But a few days later, it’s just not doing what it should (i.e. bringing in leads and converting to sales!). Should you shut it down? Change the headline? The image? Should you re-work your entire offer – because people just don’t want what you have, right?! WRONG. In this episode I’m sharing a Team Hirsh philosophy: It’s less about IF your ad will be successful and more about WHEN. Before you shut down a campaign that’s not working, I want you to ask, “Have I done everything I can to make it better?” And to help you out, I’m sharing the step-by-step process my ads managers go through to troubleshoot our clients’ ad campaigns! In this episode, you’ll learn: The exact checklist my ads managers use when campaigns don’t convert The questions to ask yourself to start thinking like your ICA And where the heck you should start troubleshooting (new copy, different images, another headline, a brand new offer, what?!) You need to know this stuff, whether or not you’re working with an agency, because just a little know-how can save you all kinds of time and money! Listen to this (quick) episode for all the details. Key Points: [2:48] How to determine if your message is connecting [5:04] What to do if you’ve already tested 25+ audiences (and the ad STILL isn’t converting) [6:22] The final questions to ask before giving up [8:42] How to test creative (and ACTUALLY know what worked + what […]
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The Difference Between Successful Marketers and Failing Marketers (playing the long game)

EPISODE - 15
    23 Oct 2018
Wanna know the KEY difference between successful businesses and ones that fail right out the gate? A lot people don’t understand this, even though they’ve heard it before (you might even preach this to other people!). You see, there’s a lot of talk in digital marketing about the “overnight success,” but what we don’t hear about (because it’s not always pretty) is how to grow a successful business for years afterward. In this episode I’m talking about why it’s important to play the long game in business. I’m diving deep into what happens when you launch something for the first time – when you start with ZERO following and ZERO list. You’ll learn: Why the Snowball Effect is real, for everything that you sell How to keep people on your list for your NEXT launch And the “real success timeline” for my high-profile clients If you’re in business to make a real IMPACT with real people, listen to this episode for my long-term game plan! Key Points: [3:05] How to build a business that lasts [5:42] The quickest way to FAILURE [7:43] The KEY to staying in business [9:04] What drives the most successful clients we work with [10:50] The MYTH of “one funnel away!” Subscribe to The Hirsh Marketing Underground podcast on iTunes or Stitcher below Episode Transcript: Hey guys. In today’s episode, I’m going to share with you the key difference I feel makes [the difference between] successful marketers and failing marketers out there. So we have over 60 clients on our roster, and I feel like, over […]
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A Hidden Audience Almost Everyone Should Be Using

EPISODE - 14
    18 Oct 2018
Data reports don’t have to be scary! And actually, they’re vital to the successful growth of your business. Data is the end-all-be-all for making decisions with your marketing. In this episode, I’m walking you through all the data Team Hirsh tracks weekly for our clients. You’ll learn exactly what you should be tracking every week with ads, the difference between banked and booked sales, plus how to record your actual profit and make decisions moving forward. Our data reporting is actually pretty basic, but it can make or break your ads strategy. Listen to this episode for all the details! Key Points: 1:44 The 12 metrics you should be receiving a report on every week for your ads 3:31 The difference between banked and booked results from your ads 5:02 The scary truth about gathering data that’s not scary at all! 6:49 How these weekly reports give you the data you need to make decisions about scaling your ads and some questions you should be asking as you scale. 7:52 Discover how we create a funnel summary and learn how you can implement one to improve your own strategy Subscribe to The Hirsh Marketing Underground podcast on iTunes or Stitcher below Episode Transcript: Hey guys, today we’re going to be talking about an audience that almost everybody should be using with their Facebook Ads, if you have data. It’s going to actually be a pretty short and actionable podcast episode, but I wanted to do a separate one, because it’s pretty important, and it’s a pretty awesome feature that Facebook […]
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Top Mistakes People Make When Launching A Campaign

EPISODE - 13
    16 Oct 2018
Planning a live launch for a new offering? Every second of a live launch is super crucial so this episode is for you. I’m diving deep into an example ad campaign created for a beta course – and we’re optimizing results by avoiding the 3 most common mistakes people make with ad campaigns. In just one day, we decreased cost per lead by 75% (think: You were paying $15 per lead, now you’re paying less than $3!) with just a few simple changes to optimize conversion rates! Key Points: [1:58] The #1 mistake people make with ad campaigns [3:10] Breaking down an actual live challenge ad campaign (if you’re running a live challenge you’re going to want to listen!) [6:07] From $15-per-lead to $2-per-lead … in one day! [7:18] The 3 factors that determine the success of your ad campaign and how you determine which to edit to increase conversion [8:54] A QUICK FIX solution that can get you higher quality leads (i.e. save you time + money) Subscribe to The Hirsh Marketing Underground podcast on iTunes or Stitcher below Episode Transcript: In today’s episode, I’m going to talk to you guys about the top mistakes people make when launching a Facebook ad campaign. And this episode is inspired by my friend, Lindsay Padilla. She’s been staying at my house all week, because my husband is gone in Toronto getting Chek certified – which is a health certification, won’t get into it, but pretty cool! So she’s been staying with me. And she is running a launch right now, and […]
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Everything You Need To Be Looking At Weekly In Your Marketing

EPISODE - 12
    11 Oct 2018
Data reports don’t have to be scary! And actually, they’re vital to the successful growth of your business. Data is the end-all-be-all for making decisions with your marketing. In this episode, I’m walking you through all the data Team Hirsh tracks weekly for our clients. You’ll learn exactly what you should be tracking every week with ads, the difference between banked and booked sales, plus how to record your actual profit and make decisions moving forward. Our data reporting is actually pretty basic, but it can make or break your ads strategy. Listen to this episode for all the details! Key Points: 1:44 The 12 metrics you should be receiving a report on every week for your ads 3:31 The difference between banked and booked results from your ads 5:02 The scary truth about gathering data that’s not scary at all! 6:49 How these weekly reports give you the data you need to make decisions about scaling your ads and some questions you should be asking as you scale 7:52 Discover how we create a funnel summary and learn how you can implement one to improve your own strategy Subscribe to The Hirsh Marketing Underground podcast on iTunes or Stitcher below Episode Transcript: [00:00:30] In today’s episode, I’m going to share everything you need to be looking at weekly in your Facebook Ad Reporting. I pulled up one of our client’s weekly reports, and I’m going to share with you guys what we report and send to our clients every single week and what you should also be looking at […]
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How To Use Facebook Lives In Your Marketing

EPISODE - 11
    09 Oct 2018
You’ve heard me say this before: Facebook Live video is a crucial marketing tool for your business. And if you’re not already, you should be going live once a week – regardless of whether you’re just getting started with your marketing or you’ve been running ads for years! In this episode, you’ll learn why you should regularly go live on Facebook (regardless of the number of live viewers!), why this only works on your business page (and not your personal or group pages), and the KEY to tracking video engagement inside the ads manager (do 3 second video views really matter?). If you’ve been avoiding going live (or if you’re not promoting your live content), because you’re wondering if it’s worth it – I break down all your Facebook Live FAQs in this episode! Key Points: 1:24 One of the simplest and best things you can do to get started with your Facebook ads and marketing – even if you don’t have your funnel together 2:11 What if you don’t have a large following on your business page? Does it still master? 2:50 How 1 Facebook live weekly can drastically improve your lead generation and your webinars (if you’re not a data whiz, this is for you!) 4:22 How much money should you really be spending on Facebook Lives? 5:06 Keys for targeting audiences so you successfully promote your Facebook Lives and season your Facebook pixel 7:45 Do 3 second video views that are reported in your Ads Manager for your Facebook Lives really matter? And if not what metric […]
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Our Secret Webinar Funnel

EPISODE - 10
    04 Oct 2018
Ready to have your mind blown? In this episode, I’m sharing our SECRET step-by-step process to creating webinar funnels! Team Hirsh is all about retargeting ads for our clients because they’re cheap and effective. Learn how to perfect your own webinar funnels by using retargeting that speaks to your audience based on the actions they’ve taken and the objections they have. If you use webinars in your marketing strategy, this episode is a Must-Listen. Get ready to take some notes! Key Points: 2:20 How to maximize videos in your webinar strategy 4:06 The simple yet unexpectedly mind-blowing strategy to get more leads for your live webinar 5:35 What needs to happen with your ads within the first 24 hours after the webinar 7:52 The must-have final set of ads you need to run to increase your sales conversions 10:10 Where you should invest 75-80% of your budget for your webinar campaign Book a call with Team Hirsh, www.helpmystrategy.com Subscribe to The Hirsh Marketing Underground podcast on iTunes or Stitcher below Episode Transcript: [00:00:30] I am so excited about today’s episode! Today I’m going to be sharing with you guys our secret webinar funnel that we build within Facebook Ads. Webinars are definitely our team’s jam. Probably 85% to 90% of our clients have a webinar. We know live webinars, automated webinars, weekly live webinars, live launches with webinars… super well and have mastered a funnel that we build within Facebook Ads manager, for the actual webinar. [00:01:00] What that basically means is: We create a series of ads that people […]
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What You Need To Be Tracking Daily With Your Facebook Ads

EPISODE - 09
    02 Oct 2018
In this episode, I explain what The Hirsh Team does differently than any other ads agency or third party software out there: manual, daily tracking for your Facebook Ads! Join me as I go behind-the-scenes to explain the 6 things you should be tracking every day and why you shouldn’t just look at Facebook’s ads manager (or blindly trust a third party software). Trust me when I say, it’s not really that complicated – but this kind of tracking can make or break your ROI and is vital to your ads success. Key Points: 3:15 The 6 metrics we track on a daily basis for our clients (listen to this if you’re driving traffic to webinar funnels!) 4:31 Why we don’t just look at Facebook’s ads manager for gathering data and why this is different from a 3rd-party ads reporting software 5:06 A case study, metric-by-metric breakdown of one of our client’s daily reports (massive value!) 7:54 How to avoid things from slipping through the cracks with THIS step from The Hirsh Process 8:37 How we flag problems in our client accounts so that we can put out fires before they even start CTA: Subscribe to The Hirsh Marketing Report at www.hirshmarketingreport.com Subscribe to the Hirsh Marketing Underground Podcast Episode Transcript: [00:00:30] In today’s episode of the podcast, I’m going to go behind-the-scenes and share with you guys what we track every day for our clients. And if you’re running your own ads or somebody’s running your ads, this is what they should be tracking for you. So our process […]
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The Key To Successful Sales Ads During A Live Launch

EPISODE - 08
    27 Sep 2018
How do you leverage sales ads during a live launch? This episode is packed with value! Learn the keys to running successful sales ads during a live launch, why they are so important and how to be successful without spending a ton of money. If you’re running a live launch soon, you don’t want to miss this episode! Key Points: 2:04 How sales ads are different from any other campaign 3:21 What is Marie Forleo doing that you should be doing every time you launch 3:53 What should your 7 day launch look like 5:54 What you’re really paying for when you’re running sales ads (hint: it’s not just purchases) 6:48 What are the three main ads that bring in the most sales and one the most powerful way to get people to buy your product 9:35 Learn how one client got over 900X ROI with her sales ads – over a million dollars in revenue Subscribe to the Hirsh Marketing Underground Podcast Episode Transcript: In today’s episode we’re going to talk about sales ads during a live launch. So if you launch and you have a open cart period that is five days, seven days, three days, whatever it is, to your online product or service this is what this episode will be covering. I get questions a lot on like how do I leverage those sales ads. How do I set up sales ads? How do I basically use ads to get sales? [00:00:30] And if you’re not familiar with the Hirsh process, go back to the beginning […]
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Inside Scoop: The Golden Ticket To Making Your Ads Successful No Matter What

EPISODE - 07
    25 Sep 2018
What is the golden ticket to making ads successful no matter what? In this episode, you will get the inside scoop: we dive into case studies and talk about real results to answer this question. Key Points: 2:18 What really makes ads successful no matter what – a case study of one of our clients 5:39 Learn the trick to troubleshooting your ads BEFORE you say ‘Facebook ads don’t work for me’ 6:23 Do we ever have clients that Facebook ads don’t work for? 7:22 The questions you/ your ads manager/ your agency need to ask if your ads aren’t producing the results you want to see 9:38 Keys for creating great audiences and targeting that converts 10:40 An answer to one of the most commonly asked questions: when do you turn your ad off? Subscribe to the Hirsh Marketing Underground Podcast Episode Transcript: [00:00:30] In today’s episode I’m going to give you the inside scoop, which is the golden ticket to making ads successful no matter what. I get asked this question a lot whenever I’m on a potential client sales call, I don’t actually do a lot of my sales calls but sometimes when I meet someone at an event if they’re a referral I will do a sales call and somebody asks me, “I mean how do you know this is going to work? Will this work for me. Will Facebook ads work for me. Will working with your company work for me? How do you know, and like are you competent in it?” And what I […]
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Behind The Scenes: The Hirsh Process: Step 5 – Scale & Optimize

EPISODE - 06
    20 Sep 2018
Here we take a look at your customer’s journey as a whole as we cover the FIFTH step of The Hirsh Process, which is Scaling and Optimizing. Dive deep into customer data, ad optimization and more. Gain confidence and learn why this step is so important and should not be skipped. Key Points: 1:27 What you need to know before you spend your next $1,000 on ads 2:47 What we report on every week for our clients and how you can analyze your data to identify the gaps that are costing you money. 4:18 What questions you should be asking as you think about optimization and what it really means to optimize 5:20 The key to scaling – what everyone (you and your ads manager/ agency) needs to know 8:41 The counter-intuitive profit-mindset that you need to have when it comes to ‘wasting money’ on your ads Subscribe to the Hirsh Marketing Underground Podcast Episode Transcript: In today’s episode we are going to cover step five or phase five of the Hirsh process, which is scale and optimize. I find that this step is one that many people skip or they never do, and it’s an ongoing step so you will never stop scaling and optimizing your ads if your funnel and your ads are working. I put this as a step because over the three years that I’ve been doing this, I continue to have people come to work with me and my agency and say, “We’re not getting any reports from our ad agency or we never look […]
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Behind The Scenes: The Hirsh Process: Step 4 – Make Money

EPISODE - 05
    18 Sep 2018
  You’ve got your customer journey down, your ads and funnel are working up until this point – and now it’s time for the sales… How can you connect with your audience based on the actions they take after you make your pitch? Today we going to dive into another one of my favorite steps, STEP FOUR: Make Money. Learn how to design your funnel and create ads that will make you money – if you are launching webinars, you definitely don’t want to miss this episode! Key Points: 0:32 How to connect your funnel map and customer journey to your ad campaigns 1:47 Find out how you can make a funnel inside your ads manager 2:08 If you’re about to run a live launch – you’re going to want to run these 7 kinds of sales ads! 4:39 Our client was leaving 10,000% ROI on the table for 8 years because she never ran this type of ad 5:57 SO many entrepreneurs overlook this winning strategy – even though it gives massive ROI with minimum ad spend – don’t be one of them! Subscribe to the Hirsh Marketing Underground Podcast Episode Transcript: Alright, today we’re going to dive into Step Four of The Hirsh Process, which is Make Money. And this is your sales ads. This is maybe my favorite step because it’s so easy to make a lot of money off of it, but yet it’s often overlooked by people and they don’t leverage the crap out of those leads that they just paid a lot of money […]
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Behind The Scenes: The Hirsh Process: Step 3 – Lead Generation

EPISODE - 04
    13 Sep 2018
In today’s episode, we are going to discuss STEP THREE of The Hirsh Process: Lead Generation. Find out how our process for creating a lead generation strategy is different from anything else out there and how to leverage valuable content like webinars, quizzes, challenges, etc. to set yourself up for more conversion, more influence and more impact. Key Points: 1:48 This is where The Hirsh Process really begins to work for our clients and where you can get smart with your ad budget 2:50 The Dirty Little Secret behind most Million Dollar webinar campaigns – and why you aren’t getting that kind of ROI (no it’s not because your ad budget is too small) 3:43 One of my favorite tactics to lower your cost per lead (hint: starts with the letter ‘L’) 5:45 Industry cost-per-lead standards to keep in mind if you don’t have your own benchmarks yet 7:41 Where should the bulk of your ad spend budget be going? 8:35 The 3 questions you need to be asking as you re-assess your lead generation strategy Subscribe to the Hirsh Marketing Underground Podcast Episode Transcript: All right. In this episode, we are going to dive into Step Three, or phase three, of The Hirsh Process, which is lead generation. This is, honestly, what most people start with when they start Facebook ads. This is very targeted towards somebody who’s selling a digital product or a service, so keep that in mind if you have products or you’re in eCommerce or a service-based business. But this is still relevant to everyone. […]
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Behind The Scenes: The Hirsh Process: Step 2- Visibility

EPISODE - 03
    09 Sep 2018
Everybody likes to talk about value, content and focusing on connections…very few people actually systematically apply it to their marketing. In today’s show, I introduce you to one of my favorite steps of The Hirsh Process, STEP TWO: Visibility. Learn how to go from thinking about doing Facebook lives to a fully integrated and implemented visibility strategy that skyrockets the results of your ad campaigns. Key Points: 1:46 How much money should you really invest in visibility? 2:50 Why video equals more conversions and sales! 3:27 What is Marie Forleo doing that you should be doing? 5:09 If you’re skipping this step you’re missing out on the engine behind every hugely successful online brand 6:31 This is the beginning of The Hirsh Process magic for every single one of our clients Subscribe to the Hirsh Marketing Underground Podcast Episode Transcript: [00:00:30] So today we’re going to talk about Step Two, which is Visibility and that means value, content and focusing on connection. And that’s one thing that in our agency and with our clients, we are huge on. Because we’re not just launching a marketing campaign, or putting content out there to get emails and sales. Of course we’re doing that, but we’re also building a brand. And we are building a brand and building a following is the long game. And that’s what The Hirsh Process really focuses on, because that’s the only people that we work with, is people who are building real businesses and are in it for the long haul, in it for the long game, […]
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Behind The Scenes: The Hirsh Process: Step 1 – Strategize

EPISODE - 02
    08 Sep 2018
People are attracted to people and emotions, so in this episode, we cover the FIRST step of The Hirsh Process, Strategize, and what this step has to do with your emotional connection with your audience. Learn how to set yourself up for success and identify what most businesses completely miss from the first moment they decide to run ads. Key Points: 1:25 The first question you need to answer from the moment you decide to run ads 3:06 Your landing page doesn’t even matter if you don’t get this right! 5:25 The common-sense question that you might gloss over but that can doom your marketing efforts even before you start 5:43 The 3 questions you MUST answer to set yourself up for success and massive ROI with your marketing efforts 7:37 The truth about WHY it’s so easy to get disappointed and ripped off by the people and agencies we pay to run ads for us 9:26 Funnel mapping 101 – how to lay out your funnel to see real success and ROI Subscribe to the Hirsh Marketing Underground Podcast Episode Transcript: Episode Transcript: In today’s episode we are going to go over Step One of The Hirsh Process. Step one of The Hirsh Process is Strategize. This is what every single person, regardless if you’re targeting business to business, or business to consumer, or what your funnel is, or how big of ad spend you have, or how big of a business you have, or how many students you have, all of those things don’t matter. Every single person […]
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Behind The Scenes: The Hirsh Process

EPISODE - 01
    08 Sep 2018
In today’s episode I am going to introduce you guys to the Hirsh Process. Over the next six episodes total we are going to go into very much depth of this five step process. I’m going to do an episode for each process, but today I’m going to give you a bird’s eye view of that process and help you understand why it exists and the massive problems with marketing that are out there today, both from the entrepreneur and from other marketing agencies and ads managers who are running ads. Subscribe to the Hirsh Marketing Underground Podcast Episode Transcript: [00:00:30] Before I dive into that, I just want to give you guys some fun background for a second on why this was created, why I created this process. Because I know most likely, you’re an entrepreneur if you’re listening to this. I’m sure delegation is a massive pain point for you. About eight months ago, I was working with my amazing coach Alex Charfen, who I sat down on a consulting day with him and I was like, “You know, I really don’t think I can teach what I do intuitively with clients to my team members. [00:01:00] I always think I have to be involved with the strategy, with our clients in this agency.” He was very real with me and said, “You know what? What you do is amazing and it’s unique and it’s special and you get amazing results, but it’s not so special that you can’t train it. Because if that was true, some of […]
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Welcome

EPISODE - 00
    07 Sep 2018
Welcome to The Hirsh Marketing Underground Podcast. ATTENTION Innovators, Influencers, Creators and Game-Changing Entrepreneurs: Your internet domination begins right here! Subscribe to the Hirsh Marketing Underground Podcast
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