Blog – Emily Hirsh
05 Jul 2018
By EMILY HIRSH

How to lower the cost of your webinar registration.

Today I’m bringing you some tips for how to lower the cost of your webinar registration. These are thing we do within my agency, so I know they work! #1. Do frontend retargeting (like Facebook lives). You need to have valuable content on the frontend of your funnel. Before you plan out a webinar, you need to have engagement content. And the best way to do that is with video. You don’t have to choose Facebook as the platform, although it might be helpful to have Facebook live videos with a mix of other options (like pre-recorded or meme-style videos). But videos are preferable to blog posts and everything else. You need to do this with strategy. My Team is starting to roll out a new strategy that focuses on using engagement to drive people through the funnel. You can retarget people who watch your videos or engage with your Facebook page or Instagram account. This lowers the cost of your webinar registration, because the second time people see your ads, they’ll also be seeing your live videos. Then when they see the ad for your webinar, they’ll know you already, meaning they’re a cheaper cost per lead. Warm traffic converts at a lower rate. And retargeting helps you build your warm audience.  But here’s the trick: You have to put adspend behind your engagement posts. Facebook’s algorithm tells us that organic reach is nearly impossible, so you have to use some of your ads budget for these engagement posts and retargeting. #2. Test copy and images. My Team always […]
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28 Jun 2018
By EMILY HIRSH

The ONE ad you should be doing (if you’re not already)

We’re seeing success with this across the board: Instagram Stories ads. The direction of online marketing is moving toward stories. Think about what YOU most pay attention to on social media – In the last year people have been moving their attention to Instagram stories. And when that happens, that’s what marketing experts start to focus on (it makes sense, right?). You can post specially-formatted images or 14-second videos, but either way they need to show up on Instagram “Stories.” We’re creating these ads for everything: basic opt-ins, live and recorded webinars, live events, sales ads, and abandoned sales page ads. BONUS TIP: Make sure you’re also using Instagram Stories within your organic marketing strategy. If you pay attention to what you’re watching and liking on social media, you’ll have a better idea what to do for your business, too. I really enjoy watching Instagram Stories, so that tells me that I also need to use them in my business. I hope this quick tip is helpful! ACTION: Start using Instagram Stories! xo Emily Hirsh P.S. If you want an agency to do this for you, my industry-leading Team creates done-for-you ads on social media. Book your call with our team here.
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14 Jun 2018
By EMILY HIRSH

The #1 thing holding all CEO’s back from a 7-figure business.

Are you staying too much in the day-to-day of your business? This is the #1 thing holding CEO’s (including me!) back from creating huge success: we’re too much in the daily activities. More and more I’ve pulled myself out of the day-to-day of my business. The only day-to-day task I do now is the initial strategy call with new clients. I’ve hired executive-level help for everything else, and now I can be on the front-end of content creation. This has allowed me to grow my company like never before. I get it. It’s hard to let go of the day-to-day activities you’ve done for so long (it’s still hard for me to outsource sales calls!). But as you grow your business, you have to consider where you’re putting your time. As the CEO, your time is invaluable. You have to treat it like gold. The day-to-day activities take time away from growth opportunities for your business, unless you outsource and ask for help. My mentor suggested that I keep a Time Study where I listed how I spend my time everyday for two weeks. Then together we reviewed my day-to-day responsibilities and selected things to outsource. This is a continual process as your business grows. (My mentor recommends having this conversation with yourself every 90 days.) Here are some tips for how you can start: First, how do you know what to delegate? #1. You need clear expectations. What *exactly* are you wanting to take off your plate? Which tasks do you want help with? That’s the important first step […]
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12 May 2018
By EMILY HIRSH

Behind the scenes of our new funnel strategy

I love sharing strategies that I’m implementing for my own business, because I’m always trying out new ways of doing things. We’re always trying new things that we can later implement with clients. You might know that I run both a digital marketing agency and a Virtual Assistance Academy. A few weeks ago I re-vamped my VA Academy course and re-launched. Today I want to offer you a behind-the-scenes look at this recent launch, partly because I want you to see that things don’t always work perfectly from the beginning. Here’s what I did: Before we launched, I took away payment plan options. And that made selling the course a lot harder. But, I decided to take my own advice. I’m not giving up on this course. Instead I’m making some changes to help it work. Every week I host a webinar, and then we track all the information. I noticed that our show-up rates were really low, so now we’re doing some things differently: First, we’re adding one more webinar per week, to see whether a shorter time-frame makes a difference; then, we’re testing different times for the webinar; and then, we’re implementing text message reminders before we go live. I’m also testing out personal calls to people who sign up. I’m selling this course to a demographic who’s not yet used to entrepreneurial life. They’re not likely to hop on a webinar and buy immediately. Personal calls might make a big difference in whether or not they purchase my course (and even whether or not people show up […]
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04 May 2018
By EMILY HIRSH

How to scale your Facebook ads fast.

Today we’re getting a little nerdy into some Facebook ads lingo, because this information is so important! I’m talking about how to scale your Facebook ads fast when you have a tight timeline and big goals. My agency works with some clients who have really big budgets. That means we have to get really strategic about what and how we advertise. If you’re working with a big budget and bigger goals, this email is especially for you. And here’s the key: Pre-Planning the Budget. My Team uses simple spreadsheets to record all the information about each ad and its budget, because we plan to pace the whole budget over a certain amount of time. Evergreen ads are easier, because you can start low and scale up. Ads with a timeline are much harder, because you have specific goals to meet in a certain time. You have to start big enough, because every second counts. When you’re on a timeline, you can’t waste time in the beginning with smaller ads that people won’t see; you have to start big enough to make an impact. You don’t have time to scale up. Plan out what you need to spend daily to hit your cost-per-lead goals. What about lifetime v. daily budgets? I’ve used both. For a campaign that ends, I prefer a lifetime budget, because Facebook’s algorithm will pace it better. How much should you increase your budget? Remember that it’s important to start big enough. If you’re running ads for a warm audience (maybe your email list), you can start at […]
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26 Apr 2018
By EMILY HIRSH

The real truth about why I started my business.. and it wasn’t about the money

A few weeks ago, I asked you, “WHY do you want to be a virtual assistant or freelancer?” And overwhelmingly the response was about your desire for freedom, especially time freedom. That’s the same thing for me. The real reason I started this business was to have more time with my kids. And it goes beyond that. I needed to intertwine my identity with something more than stay-at-home-motherhood. I didn’t realize that was something I needed until after my son was born, but I realized quick that I needed something to work on outside of caring for him. And I recognize that not every mom is like that! Some mamas enjoy staying home with their kids every day and focusing on time and activities with the family (and that’s great!). I love being available at home with my kids, while I’m working and the nanny is here. And I love having time with them before and after my working hours. But if I wasn’t working, or if I didn’t have work to challenge myself, or to meet my desire to focus on something more, or to see the work I’m doing evolve.. I wouldn’t be happy. This is for me (and only for me). My business makes me happy. It helps me show up as a better mom. I work about six hours per day, and then when it’s time to be with my kids, I’m ready to be present and enjoy our time together, because I’m not already exhausted. The real reason I scaled my business was not about […]
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12 Apr 2018
By EMILY HIRSH

I dropped out of college. And now I have a million-dollar business

I was a good student. I liked school. But, I didn’t have time to go to school and build a business, plus be the mother to my children. That’s why I decided to drop out of college and dive into my business. Then finally, a year ago, my family was able to move into a four-bedroom house and buy a Tesla. And that’s when people shut up! That’s when people finally stopped telling me that I would fail, that my decision was wrong. I went against what everyone else was telling me to do. Instead I went with what my gut was telling me to do, I went with what I knew I could do. The one thing I needed to make it happen was drive. As soon as my eyes were opened to the possibility of working virtually and online, I knew I could work as hard as possible to get to where I wanted to be. I went against what my family wanted me to do. I went against what my friends thought I should do. The only person who truly believed in me was my husband, probably because he saw the transformation happening. The amazing thing is this: The world is changing right now. The business world, the world of education, the workforce.. It’s all changing because of the internet. There’s so much ability to find what you need to know on the internet. Everything I know has been self-taught or learned through experience or from low-cost programs. If I had finished college and majored in business, […]
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12 Mar 2018
By EMILY HIRSH

A sneak peek into my behind-the-scenes.

Today I want to hop into your inbox to give you a sneak peek into some things my agency is working on, plus some new changes I’m implementing with client strategy.   #1: I’ve talked about the recent algorithm changes inside Facebook and what I think this will mean for advertising.     So my theme for 2018 is to branch out to other platforms.
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05 Mar 2018
By EMILY HIRSH

What metrics do we look for when perfecting a webinar?

I’m helping a lot of clients with webinars lately, so I wanted to offer you a back-to-basics explanation for the how to’s of tracking.     If you’re currently planning or working on a webinar, it’s so important to have weekly tracking with specific metrics, so you can continually optimize your funnel.   Because even if it’s converting well, there’s always room to make it better.
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26 Feb 2018
By EMILY HIRSH

Hot Tips from a client strategy call.

Today I wanted to hop into your inbox and share some Hot Tips from a recent strategy call with a client. These are tips that will be relevant to any business owner, so I’m sharing them with you!   This is an exercise I work through with a lot of my new clients. We focus on these three things to really clarify marketing copy and strategy.   #1: Dig deeper into your connection with your Ideal Client: What is their internal struggle?
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19 Feb 2018
By EMILY HIRSH

Stop analyzing your sales only. Do this important step, too.

Do you look at your ad spending as one Big Picture? Or do you think about sales separately: sales from this webinar and sales from that opt-in?   I encourage you to be intentional about your Big Picture Strategy.   That’s one methodology I use with my clients, and it’s part of what sets us apart.
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12 Feb 2018
By EMILY HIRSH

Don’t be the person who never makes it to 6-figures.

I’ve been noticing a trend in online business.   When I started working with clients as a Virtual Assistant, I was working underneath people who were obviously at a higher level than me.   But now what’s happened is that our roles have been reversed.
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05 Feb 2018
By EMILY HIRSH

What have you heard about the algorithm changes?

Have you heard about the new changes to Facebook’s algorithm?   Facebook’s announcement about the change is freaking people out. Have you noticed?   Today I want to talk about how these will (and will not) affect your business this year.
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25 Jan 2018
By EMILY HIRSH

The entrepreneur curse.

The entrepreneur curse. Do you know what it is? I’m guilty of this. My clients are guilty of this. My friends are guilty of this.   We can never stop coming up with new ideas.   So here’s what happens.   You have an incredibly successful launch. And then you immediately jump into the next thing and how you can make it even better.   Of course you should improve what doesn’t work.   But. If you have a launch that makes 6-figures, your strategy clearly worked! Don’t change that strategy just because you have a new idea.   You don’t have to fix what’s not broken.   You’re an entrepreneur. You have a million and one ideas. And maybe you get bored without another challenge.   But be careful about what you change within your business.   Most of the time, the marketing solution should be to Keep It Simple.   If you want to change things up, you can focus on front-end content, like creating new and different Facebook Lives, opt-ins, social media content, Insta stories, etc.   However, the back-end of your business should incorporate all the parts that have worked well.   Nail these down so you can scale these strategies and repeat them.   Ask yourself:   Are you analyzing what’s working and what’s not working in your business? Are you perfecting what’s working, without changing it?   If you change a bunch of different things for your next launch without analyzing first, you won’t know which change was really necessary and which ones weren’t. […]
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11 Jan 2018
By EMILY HIRSH

Three things I’m implementing to 3X my business in 2018

I’m going through a lot of changes in my business lately and implementing so many new things with my team! Today I’m writing to tell you about JUST THREE of those things, so that maybe you can implement them, too. My core business focus for 2018 is to create structure and grow my team so that I can pull myself out of the day-to-day activities more and more.
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20 Dec 2017
By EMILY HIRSH

How I set myself up for a six figure launch while running my agency, managing clients and being a mom.

I know that you get it, creating something that you are sooo proud of (even if people in your circle don’t share your enthusiasm) and launching it to see the results.   About six months ago, I decided to launch a course and from that moment it was all hands on deck, “let’s do this, team” go time!   BUT…
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10 Dec 2017
By EMILY HIRSH

Top 3 tips for managing being a mom + successful business owner and actually getting s*** done!

We’ve been on the ‘mom business owner’ track lately because a lot of you have asked questions and have been interested in HOW this whole situation look for me.   I have two babies, a husband and a pre-7 figure business… so yeah, it’s a full load.
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09 Nov 2017
By EMILY HIRSH

How parenting is so much like running a business…

I love to travel and my husband and I have been all over the world. We knew that having two kids would mean some adjustments. I was prepared for that. Recently we packed up the car and took a two hour road trip to the beach with both kids.   You heard that right- two kids, two hour drive, two nights away for the first time with a 4 month old and a two year old. Yeah… I can hear you moms cringing from here.   My son was historically a great traveler as a baby so we were thinking he’d be the easy one on this trip. Boy were we WRONG. Our expectations did not match reality! He decided that he’s doing this whole “I want to sleep in my own house can we please go home now that it’s bedtime” phase.
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01 Nov 2017
By EMILY HIRSH

Three Stages of Entrepreneurship (Where are You?)

There are sooo many gurus out there giving advice and “secrets” and formulas, aren’t there? But not all advice will work for every business, based on a couple of factors. One of those factors is what phase your business is in right now.   Entrepreneurship comes with a ton of learning and several growth stages for sure, doesn’t it? I think next to becoming a parent, owning a business is the fastest track to increased development in the world!
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25 Oct 2017
By EMILY HIRSH

Copycats SUCK

There’s a thing out there called “copy marketing”. It basically means “take this strategy”, “swipe these formulas”, yadda, yadda, yadda. Here’s the dealio about this, you have to take this “advice”, then apply it to YOUR SITUATION, your market, your industry and your phase of business. There is not one thing that is one size fits all, guys. There is no magic bullet.
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18 Oct 2017
By EMILY HIRSH

Breaking Down My $76k Month (The Official Numbers)

July 2017 was the biggest month ever in my business. It’s really exciting for me but I believe it’s also important to share with you so that you know what is possible for you and inspires you to step up in your own business.
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07 Oct 2017
By EMILY HIRSH

Should Your Run a “Likes” Facebook Campaign?

You have a Facebook page that’s just “meh” in the number of likes. So you think “Hey, I should run some ads to get more likes”. No. Just no. What you’re doing is telling Facebook “go find some random people to like my page”. So Facebook goes out to find people who have liked a ton of pages because they’re likely to like your page too (that’s a lot of likes). So they really aren’t a quality audience for you.
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27 Sep 2017
By EMILY HIRSH

What the Hell is “Hustle”??

You’ve seen some of “those people” in your feed. They talk about “the hustle”. What the Hell does that even mean? I think it depends on the stage of your business that you’re in. When you’re just getting started, it means late nights and long hours and “YES” to every opportunity. It sometimes means pushing yourself, working for less than you’re worth and sometimes even watching webinars until your eyeballs burn.
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20 Sep 2017
By EMILY HIRSH

$76k Month PROFIT! Here’s What I Did

What do you want from your business? Freedom? Money? Helping thousands of people? It’s not selfish to say YES to all of those things and more. In the month of July, my business made $76,000 in profit. I’m not saying that to brag. I’m telling you so that you’ll know what is possible for you too. Please realize that I started two years ago charging $18/ hour and I’ve had some massive leaps since then (obviously).
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10 Sep 2017
By EMILY HIRSH

Get Rid of This Ingredient and Watch Your Business Soar

You may know (or you’re about to) that I have a $250k/ year business as a virtual assistant. Even though I’ve done it, I’ve still had so many people doubt that it’s even possible for them (and so many people questioning my business too!). Those people start their business dreams with thoughts like: It’s too hard If it was easy everyone could do it Maybe she can do it but I never could I’m too old, too young, don’t have a degree, don’t have the money, don’t know how
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29 Jul 2016
By EMILY HIRSH

The Truth Is…

Nine years ago I was washing my parents’ cars for $20 and passing out flyers to babysit in my neighborhood. Six years ago I started my first official business in an elderly community in my hometown where I helped with anything and everything my clients needed: cleaning, grocery shopping, yard work…
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28 Jul 2016
By EMILY HIRSH

The Death Trap Of Trying To Do It All

I am the perfect example of somebody who tries to do it all. The word “no” really isn’t in my vocabulary and I am often having to check my workload and commitments in my own business in order to maintain balance in my life. If you are reading this and you are an entrepreneur and business owner then you know how overwhelming it is to start and run a business, especially if you are a one person show.
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27 Jul 2016
By EMILY HIRSH

Whats The Real Reason You Can’t Stop Staring At Your Phone

I live and breathe technology. As an online business manager my entire business is centered around checking email, text messages, answering the phone and even being on Facebook. To add to it, I work from home and run my own show so work never leaves me. I don’t leave the office at the end of the day and shut it all off, it’s always there and building up. Managing and balancing it all comes down to pure self control.
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11 Jul 2016
By EMILY HIRSH

Ditch The Fancy Apps

I am a perfect example of type A. Calendars, to-do lists and any form of organization brings out this strange excitement in me. If you too get excited by new day planners and schedules then this blog will probably resonate with you. If you’re reading this and already think I am crazy, I am sorry, it gets worse before it gets better. The other day I was browsing through one of my Facebook groups and saw a thread about people’s favorite project management and organization apps/programs. Of course, I excitedly read through all the
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11 Jul 2016
By EMILY HIRSH

5 TIPS EVERY ENTREPRENEUR SHOULD FOLLOW

When my husband and I started our online business years ago I wish somebody sat down with us and said “here is what you need to do.” Instead, we dove in and learned along the way. I wouldn’t have had this any other way because it gave me the solid foundation to grow my own business, but I won’t say it didn’t slow us down at times. If you are just starting your business (or looking to grow it even more) these five tips may change the way you’re thinking:
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